BAM Align

This course was life changing! It gave me the clarity I needed and took my business to whole other level. Thank you BAM!!

I had the pleasure of working with Joel as he guided me through his BAM process. As a result of our work together, Joel helped me in uncovering and understanding my Archetypal Mix—which in turn helped to bring alignment to my branding, target audience, and messaging. Most of all, he brought greater clarity and understanding of my place within the fabric of the universe. Truly a unique and empowering experience, giving testimony to his role as a Brand Alchemist!

There are three qualities that make Joel stand out as a professional in the branding industry:

First, even though Joel shies away from the label of “expert” (as there is always something new to learn) I would suggest that the title of expert is descriptive of someone who has committed years of applied and practical dedication to an area of study and who has achieved demonstrated positive results as a consequence. And this certainly applies to Joel. If there can be such a thing as an expert in the branding industry, Joel comes as close to it as anyone I know.

Second, Joel doesn’t just own his expertise—he also knows how to communicate and share his knowledge and skills with others. This is a key quality: when you’re in the business of helping others to help themselves, it’s not enough to know your stuff—you also have to know how to sequence and chunk that knowledge for sincere application and lasting positive results. And this quality certainly applies to Joel.

Lastly, Joel’s work isn’t just a job or even just a career for him—it’s a lifestyle that he lives every day. And this is demonstrated in the sincere care he has for the people he serves. I have been constituently impressed and appreciative of the encouraging and compassionate support he provides—something that has often been lacking in my experience with other so-called “professionals.” My experience with Joel has been refreshing. He’s the real deal.

If you’re looking for a partner to collaborate with for the success of your personal and professional brand, then I encourage you to connect with Joel Kelly—a professional who has truly earned the title of Brand Alchemist.

I'm a brand strategist who has been in need of outside strategy for quite some time. I've dragged my feet coming up with excuse after excuse. I finally chose BAM's online course (BAM = Branding Alignment Messaging).

I chose this particular route for one main reason which stood out to me. The use of Carl Jung's 12 archetypes. What drove me to this was the amount of time Joel Kelly has spent harnessing this information and testing, testing testing with qualified people to ensure that the information is correctly used.

I found the course to be well explained and thought out. Very clear and easy to follow. It is very much a course in which one needs to let go and follow the guide (in this case Joel Kelly). It all comes together in the end and makes complete sense.

One thing I would like to highlight, make sure you use pen and paper for the entire exercise. It makes a big difference. There are some really tough parts where you might struggle as authenticity plays a massive part in the work. There is no way round this. Another observation add another third to the recommended time. Distractions played havoc with me, mostly excuses coming from my sub conscience.

I am genuinely happy and feel enlightened even having completed the course. I highly recommend. You will not be disappointed.

I’ve spoken with many brand experts and none of them were willing to go as in depth and detailed as BAM. After going through their signature process not only did I find my path forward but everything in my business started to click. Thanks to BAM I have gained a level of clarity about my Brand, Audience and Message I’ve never had before. Transformational alignment is the best way to describe my results. Now I feel confident that I can revisit the work we did together on a yearly basis and stop asking for advice from other sources/experts.

The Big BAM Process has provided me with a huge amount of clarity around my brand! Joel has built a platform that digs into branding the right way. He's not focused on logo's and colours. I've been trying to articulate "brand" for years and now I have a solid foundation to work from.

Thank you Joel!