TACTICAL Program

Justin and TACTICAL are great partners to work with and I would not hesitate to recommend them!

In early 2020 we decided to incorporate and launch a new brand, Westerly Wealth & Insurance Advisors. At the time, I was a sole proprietor, operating under both my name and a dealership brand. I wanted to create separation, but an extension of my identity reflected in a new brand. I knew that I wanted but didn’t know how to get there.

I engaged Justin and the TACTICAL program to help me along the journey. The first major step was the brand discovery phase, where Justin really pushed hard and peeled the onion back on what both I represented and what I wanted the brand to portray. Furthermore, we engaged existing clients in helping to understand what we as a business meant to them. It was a tremendously eye-opening experience and not only shaped the brand, but you could really see how the brand becomes interwoven into all aspects of the business. From there we created a brand bible, a very tangible reflection of what the brand is from a logo to colours, tones, pictures, etc…and from there, we successfully launched!

Again, Justin and TACTICAL are great partners to work with and I would not hesitate to recommend them!

Justin lam & the tactical program have helped me immensely, having Justin as an accountability partner a guide, coach and friend when needed has been invaluable. the Tactical Program is unique, timeless & complete. see for yourself 5 Stars Mark Huggan Founder Phantom Global Management inc.