Genesis Motors Canada

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was introduced in concept form at the 2007 New York International Auto Show[1] and was internally designated as the BH model. It was expected to cost $533 million to develop.[2] Hyundai began marketing the first generation Genesis worldwide (with the exception of Europe) in 2008, as a "premium sports sedan".[3]

The second generation Genesis (internally designated as model DH) debuted in Seoul, Korea in November 2013[4][5] followed by the 2014 North American International[6] and Toronto auto shows.[7] It is marketed worldwide.

The name Genesis reflects Hyundai's first entry into the luxury market segment.[2]

On 4 November 2015, Hyundai officially announced the Genesis brand will be spun off into Genesis Motor, the new luxury vehicle division for Hyundai.[8][9] The leap into a stand-alone, luxury brand comes on the heels of marked success in the luxury market, paired with consumer demand for the Genesis name.[10] The Hyundai Genesis was rebranded in 2017 as Genesis G80.[11]

Very interesting concept. Interactive displays.